Thoughts | The Importance of Avoiding Comparison In Blogging

We live in the age of social media. An age rife with people sharing their 'insta-perfect' lives full of holidays to picturesque locations, flatlay food shots and daily flawless outfits and beauty looks. With the constant promotion of this 'perfect' lifestyle, it's easy to find yourself falling into the comparison trap.

The issue of comparison is even more prevalent within the blogging world, with it being such a naturally competitive industry that relies so heavily on social media presence. It's easy to be scrolling through social media and find yourself experiencing self-doubt as a result of the 'perfect' imagery you're seeing.

If you can put your hand up and say that you struggle with comparison within your blogging life, I can tell you that you're definitely in fine company. Comparison is an evil that plagues us all at one point or another and I myself have long struggled with comparing my content to that of others.

It's human nature to compare, but it can do more damage than good as it often leaves you feeling bogged down with negativity. So let's shine a light on the importance of self-belief, shall we?

Within blogging, a large amount of what makes your blog and your brand special is its uniqueness; readers don't want to see 101 bloggers all creating the same content and rocking the same look. We all have a special thing to bring to the world - be it a character trait, talent, special quality or anything in between - and it's that thing which makes you the bloody fantastic thing you are.

It's becoming way too common to see bloggers aiming to emulate the success of full-time influencers such as Zoella, and in doing so many bloggers change the style of their content or photography, moving away from the things that made their blog beautiful in the first place and becoming a little carbon copy of these 'big' bloggers.

At the end of the day, no good can ever come from comparing your life and your journey to another's. You are not the same person; you do not have the same dreams, talents, wishes and memories. These qualities all contribute to you being the unique, creative and brilliant person you are, don't ignore them because it's not what you're seeing other people do. You should be shouting about your uniqueness from the rooftops. Focus on yourself and your own personal path because you sweetie, are killing it.

“Another woman’s beauty is not the absence of your own beauty.”

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